The Spanish word Terruño, means "my land” or "homestead."  We use it to identify coffees that come from the homesteads of the small-holder cooperative coffee farmers with whom we are working in Nayarit, Mexico. We are now working with a large number of cooperative growers, over 260 growers farming 650 hectares, in one integradora alone (an an organization of cooperatives). Nearly all of these cooperative growers are clustered around an extinct volcano, Cerro San Juan, located immediately to the west of Tepic, the capital of Nayarit, which imparts its special characteristics of soil type and microclimate to our bright, floral and citrusy coffee.
      We are calling all of the coffee that we export Terruño Nayarita. If it's good enough to export, it's good enough to bear a name representative of the State’s homesteading coffee producers: Terruño Nayarita. The very best of the coffee is always kept aside and blended separately to preserve it’s special characteristics; these coffees are exported as Reserva Terruño Nayarita. The Reserva Terruño Nayarita bags bear the logo Terruño Nayarita as well as the name of the specific cooperative or wet mill that produced the coffee. Also prominently displayed on the bag are any Certifications the coffee may posses such as Organic or Utz Kapeh.
      Each harvest we evaluate all of the patio lots and design blends. We reserve the very best coffees and blend the rest of the coffees across cooperatives on the basis of cup quality. We very seldom, if ever, mix the very best coffees, those which were reserved, across cooperatives; these are most always kept separate and exported with the Terruño Nayarita logo and the name of the cooperative proudly displayed…..even if there are only 10 bags in the lot!
      ALL of the coffee that is exported with the Terruño Nayarita mark is qualified and blended by our Mexican QA company, Cafes Sustentables de Mexico. The cup quality is very consistent as we design the blends and mix the parchment on the basis of the cup characteristics of each patio lot.

For further reading

"Mommy, Where Do Terrunos Come From?"
Comments by
James Kosalos
Read Article